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 Assignments
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DescriptionFilter
Project Three: Social Media ExposeUse SHIFT+ENTER to open the menu (new window).
4/23/2013 9:00 AM

Purpose: Create an expose on some aspect of social media that gets shared and favorited across several social media platforms.

400 pts.
Team TasksUse SHIFT+ENTER to open the menu (new window).
4/23/2013 10:00 PM
You (or your PM) designs what these are (at least two per task).  Get them approved for up to 100 pts. each.
100 pts. each
Individual Task: Online Resume ExpansionUse SHIFT+ENTER to open the menu (new window).
4/30/2013 9:00 PM
Using one of the formats offered, expand your own online CV/resume to include your Media Literacy projects and open space for new ones.  If on LinkedIn, connect with others, collect recommendations, and join a group of your interest!
100 pts.
Team Task: Marketing your websiteUse SHIFT+ENTER to open the menu (new window).
5/3/2013 9:00 PM
Market your team website which features your team's creations, social feeds, and mission.  Identify the specific target audience and consider a means of measuring your success.
100 pts.

 Information
PM - Project Four - Digital Activism.pdfPM - Project Four - Digital ActivismMrChiz
PM - Project Three 2013 - Expose of Persuasion.pdfPM - Project Three 2013 - Expose of PersuasionMrChiz
Website Eval Rubric.pdfWebsite Eval RubricMrChiz
resume eval rubric.pdfresume eval rubricMrChiz
PM - Project Two - Defining Digital ___.pdfPM - Project Two - Defining Digital ___MrChiz
SMARTER -Task Assignments.pdfSMARTER -Task AssignmentsMrChiz
PM - Project One - Vision of Students.pdfPM - Project One - Vision of StudentsMrChiz
Rubric.pdfRubricMrChiz
Project One Progress Report.pdfProject One Progress ReportMrChiz

 Links
  The Sharepocalypse is Upon Us
  Twitter "Terrorists" Face 30 Years in Prison
  Attack of the Internet Trolls
  Who Are the Trolls?
  FaceBook Remembers Everything
  Burlington High School Follow-Up on Digital Literacy
  The original (2007) KSU Digital Literacy Video
  The KSU Project Page: Visions of Students
  CNN: Facebook User Information Compromised
  Buy.com case study of social proof
  Media Literacy Video
  "Social Media Compromises Ethics?"
  "Creating Victims and Then Blaming Them": Girls Around Me App
  Kony Follow-Up Article: Is It Working?
  		 

 Social Marketing Strategies
NotesFilter
TechCrunch: Intro to Social Proof Marketing
Expert, Celebrity, User, Wisdom of Friends and Crowds...
Cultivation Theory Introduction
Originally applying to television, can it now be extended to online networks?
Uses and Gratification Theory Applied to Social Networking
Social Media Monitoring
A video for businesses on how to use it to find customers.
How Businesses Use Social Aggregation to Move Ideas & Products
Overview of Social Bookmarking & Tagging
A transcript of a roundtable discussion with some frightening demonstrations.
Eloqua Automation Marketing
This is a business site which offers ways to send automatic messages.
Google Analytics and Reporting Page
How Google helps businesses monitor what its users are doing and thinking.
Blog Marketing Techniques and Links
Validation Marketing -- Why People Share Content
A blog with some great insights on user motivation
Motivation-Ability-Trigger: BJ Fogg
BJ Fogg's theory on how human behavior changes.
How Purchasing Funnels Work
The basic theory of purchasing tunnels and funnels.
Six Social Marketing Tactics
Great overview of basic approaches.
36 Rules of Social Media
Here is a quick summary of key points.
Building Content Marketing -- A Process

 Online Resumes
  My Resume Online
  Visual CV
  LinkedIn

 Website Building Options
  Yola: Free websites
  Wix hosting
  DevHub business site builder
  WordPress: Blog and website builder
  Google Sites: Basic website builder
  Weebly free website creation
  Webs -- popular business website creation
  WebNode site creation (like MsWord)
  Jimdo -- More complicated, but more options
  Sprout Builder site
  Viviti content management; limited design
  Synthasite (like MS Publisher)
  Spruz -- social network creation for branding