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Chiz Web > Basics > Field Research  

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Surveys, Interviews, and Studies
Field Research

 
Field Research is also called investigation from primary sources.  That is, we conduct research that has never been done before; it's original.  Books, magazines, internet sources, are all secondary sources: we read ideas and information that someone else has researched for us. 
 
Field research is a powerful tool if it is done well.  Whatever happens, all research should be reliable and valid.
 
Reliability -- Is the research repeatable? Would it achieve the same results?
 
Validity -- Does the research really measure what you say it does? 
 

 Interviews

 

Types:  Personal, Telephone, Online, Letters

Subject of Interview:

  • Professional/expert in area of interview
  • Fairly chosen, objective (unless bias is part of topic)
  • Research subject’s background/bio (save embarrassment)
  • Schedule time courteously

Questions:

  • Prepared ahead of time
  • Shared ahead of time with subject is a courtesy
  • Worth the time for interview: no questions which you can look up on your own!
  • Follow-up and clarification questions are good!

Recording:

  • Ask permission for audio or visual recording
  • Write quotations wherever possible; paraphrasing and summaries are dangerous

Follow-up & Reporting:

  • Thank you letter or card
  • Report in quotations
  • Do not change context or intent of comments

 Surveys

 

Sample Size:

  • Survey a number reasonable for the results you wish. (The total number is different is you only want sophomore boys vs. wanting all high school students.)
  • Diversity should match results you need.
  • Sampling should be random. 

Questions:

  • Objective questions (yes/no, multiple choice, numbered range, etc.)
  • Simply-worded questions
  • Fair, unbiased questions (no loaded language, connotations)
    • Don’t omit important questions
    • Don’t omit necessary choices or unfairly limit choices

Results:

  • Quantifiable by percentages
  • Sub-divide by types of respondents (age, ethnicity, profession, religion, etc.) where important

Reporting:

  • Label all results by question fully and clearly
  • Choose graph types which accurately reflect results
  • If in a paper, label as “Figure 1,” etc. and then refer to in prose in parentheses: (See Figure 1).

 Experiments & Studies

 

To follow shortly . . . .